Essentials — for everyday wear: clean oversized tees with quiet branded details that go with everything.
Graphic Tees — for when the tee is the statement: bold prints and visible branding.
New Arrivals — for first look at the newest styles and colours as they land.
Lucsum Branded Tape — Black
Lucsum Branded Tape — Olive
Lucsum Celestial Graphic — Black
Lucsum Contrast Panel — Black
Fabric. Every tee is 100% cotton jersey, most in a heavyweight knit. The exact GSM is listed on each product page.
Fit. One silhouette across the range: oversized and boxy with a relaxed drape. Check the Size & Fit guide for garment measurements.
Construction tells the styles apart. Branded Tape has branded tape along the shoulders. Contrast Panel uses contrast panels and piping. Raglan Baseball is cut with raglan sleeve seams. Shoulder Logo carries a wordmark on the shoulder. Celestial Graphic has a celestial print.
Simple choice. 5 styles, each in red, grey, black, white and olive. Every colour is its own listing, so the only thing you pick is your size (S–XXL).
LUC is light. SUM is I am. Together: I am light. The name is a reminder that everyone carries their own light, and that what you wear should come from your own idea of style, not someone else's trend calendar.
LUCSUM starts with oversized tees because they are the most honest canvas for that idea. The long-term plan is a full clothing brand: more categories over time, built on the same point of view.
Find your size. How to choose an oversized tee using garment measurements.
Style a statement tee. Outfit ideas for graphic prints.
Make it last. How to wash and dry cotton tees so they keep their shape.
