Understand one design detail. What the branded shoulder tape on our Branded Tape Black and Olive tees is, how it changes a plain tee, and how to care for it.
Not every LUCSUM detail shouts. Some of the best ones reward attention — like the branded tape that defines our signature essential. The Branded Tape tee is a centrepiece of the LUCSUM Essentials collection, built for people who want craft and character without centre-chest graphics.
What branded tape means at LUCSUM
Branded tape is a woven or printed tape insert — often at the shoulder, hem, or neckline — that carries the LUCSUM mark in a refined, repeated format. It is a construction detail borrowed from premium sportswear and workwear, adapted for oversized streetwear proportions. The tape adds visual structure and brand presence without dominating the chest.
On a plain oversized body, that small repeated mark creates rhythm: your eye catches it when you move, when you layer, when someone stands close enough to notice the finish. It is the kind of detail that separates a basic tee from a LUCSUM tee.
Design philosophy: quiet distinction
LUCSUM exists at the intersection of self-expression and everyday wear. Graphic tees in our Graphic Tees collection speak loudly; branded tape speaks precisely. It is for days when you want the fit and fabric to lead, with a signature that feels personal rather than promotional.
This aligns with BE YOUR OWN UNIVERSE — not every outfit needs to broadcast. Sometimes confidence looks like wearing something well-made that only you and people who notice details will fully read.
Fit and fabric
The Branded Tape tee is cut in 100% cotton heavyweight jersey (GSM is listed on the product page), the same fabric construction as our Contrast Panel. Oversized proportions, dropped shoulder and generous body width keep the tape in proportion rather than feeling like an afterthought label.
Consult our Size & Fit page for measurements. Because the tee is designed as a wardrobe anchor, getting the right size matters: true-to-size for a clean oversized look, or size up for extra drape.
How to style branded tape
Branded tape tees are among the most versatile pieces LUCSUM makes. Wear solo with wide denim and sneakers for an everyday orbit; layer under an open shirt or lightweight jacket so the tape peek shows at the hem or collar. They pair cleanly with statement bottoms — patterned cargos, bold footwear — because the top stays refined.
Build a core rotation with the Contrast Panel and Raglan Baseball tees for shape variety, and let branded tape be the piece you reach for when you want minimal with meaning.
Caring for taped details
Tape inserts can stress if you wash hot or tumble dry aggressively. Turn the tee inside out, cold wash, low heat or air dry — the same approach we outline in our full Care Guide. Proper care keeps tape flat, colour-true, and aligned with the garment's shape.
The signature essential
If you are curating a LUCSUM wardrobe with intention, branded tape belongs in the conversation early. It connects to our Why LUCSUM story — considered details, premium cotton, oversized fit for self-expression. Shop the Branded Tape tee and explore the wider T-Shirts collection to see how one small detail can define an entire piece.